FA CHAI 2025 Knowledge Base - iGaming World Exhibition Analysis

Why Does Exhibition Matter to the iGaming Industry?

Online casinos are currently all the rage, driving the gambling industry into the online realm and rising to the thriving "iGaming" industry we know today. While the digital world offers infinite content, it often lacks meaningful conversations and real-world connections. Fortunately, distinguished exhibitions and seminars are held annually, providing iGaming professionals with the perfect platform to exchange ideas. These events also offer a prime opportunity to showcase iGaming innovations and advancements.

As an iGaming game provider, FA CHAI closely monitors long-term market trends and has gathered valuable insights into the most prominent exhibitions. Through in-depth analysis, we aim to help iGaming enthusiasts identify the best exhibitions to present their exceptional work!

2025 Exhibition Infomation Overview

ICE Barcelona

Location: Fira de Barcelona, Gran Via, Spain

Date: January 20th - 22nd

Organizer: Clarion Gaming

Background story:

The history of ICE dates back to the 1990s when it was originally called the "International Casino Exhibition" and held in London, the UK's bustling urban center. The founder aimed to create a friendly platform for professionals in the gambling and gaming industries to exchange ideas, showcase products, and share insights. In an era before the internet's widespread use, most exhibitors were traditional gambling equipment manufacturers, such as those producing poker tables and roulette wheels.

As the 2000s arrived and the internet industry flourished, the gambling industry began to embrace digital content. Under such circumstances, ICE capitalized on this shift by incorporating seminars on iGaming, Virtual Reality (VR), and Artificial Intelligence (AI), offering attendees a richer and more diverse experience.

Strength Analysis:

This year, ICE decided to host the exhibition in Barcelona, the vibrant capital of Catalunya with a population of over 5 million. The key reason ICE chooses Barcelona over the traditional London venue is its strategic position as a major transport hub for both the European business and travel communities. In addition to its excellent connectivity and diverse accommodation options, ICE aims to expand its international reach, attracting a broader global audience and uncovering potential marketing opportunities. Given the scale of the exhibition, it’s clear how much importance ICE places on this event.

The diverse seminars take center stage at the ICE exhibition. Typically, attendees focus on the latest market trends, innovative technologies, and, most importantly, regional gambling regulations. Whether you’re aiming to break into a new market or strengthen your position in an existing one, understanding and adhering to local regulations is crucial. Based on FA CHAI’s observations, numerous politicians and regulators attend ICE to exchange insights on local iGaming laws. We recommend seizing this opportunity to gather valuable inspiration from their discussions, helping you craft a solid strategy for localized operations and future growth.

iGB Affiliate Barcelona

Location: FIRA Gran Via, Barcelona

Date: January 21st - 22nd

Organizer: Clarion Gaming

Background story:

Before delving into the origin of iGB Affiliate, it's important to understand the context of the era that led to its creation. During the rise of the Internet industry, gambling entrepreneurs began to explore the opportunities digital content offered, moving away from traditional markets like physical slots or table games. This shift played a pivotal role in the iGaming revolution, as the industry began to recognize the value of external partnerships, evolving into the "Strategic Alliances" we see today. In response to the growing demand for collaboration and communication within this space, iGB Affiliate was founded as a platform for iGaming entrepreneurs to exchange ideas and insight

Strength Analysis:

Since the holding location and date for both iGB Affiliate and ICE Barcelona overlapped, we suggest you seize this opportunity to attend them simultaneously.

While ICE Barcelona focuses on showcasing traditional casino offerings alongside online gambling products and technologies, iGB Affiliate Barcelona emphasizes fostering connections between enterprises, such as strategic alliances and development strategies. Additionally, seminars will highlight the importance of strategic partnerships, offering attendees valuable insights and opportunities to exchange ideas. This creates a platform to find like-minded partners and build win-win collaborations.

According to recent observations by FA CHAI, iGB Affiliate has attracted many iGaming entrepreneurs from Southern European countries. If you're looking to explore new markets or build connections with local professionals, we highly recommend not missing this opportunity to capture their attention!

SBC Summit Rio

Location: Rio de Janeiro, Brazil

Date: February 25th - 27th

Organizer: SBC

SBC Summit Americas

Location: Fort Lauderdale

Date: May 13th - 15th

Organizer: SBC

SBC Summit

Location: Lisbon, Portugal

Date: September 16th - 18th

Organizer: SBC

Background story:

What sets the SBC (Sports Betting Community) apart is its approach of holding three exhibitions, each targeting specific countries and audiences. This decision is based on their successful track record and insights into recent market trends, ensuring a more focused and relevant experience for attendees.

The founder of SBC recognized the global potential of sports betting. To help iGaming professionals adapt to the rapidly changing market, SBC was created as a social platform for sharing knowledge, experiences, and practical insights. After a few successful exhibitions, SBC gained public attention and expanded in size. Catering to American audiences with SBC Americas in 2021, SBC Rio was held the following year to further meet the global market demands.

Strength Analysis:

The key highlight of the SBC exhibition is that it provides attendees with the opportunity to assess others' performance through meaningful conversations. Unlike other exhibitions, SBC offers in-depth industry reports, whitepapers, and studies. If you're considering trying out a new strategy but are concerned about its performance, FA CHAI recommends using this exhibition as a chance to gain valuable insights.

Below is FA CHAI's detailed analysis of the three exhibitions scheduled for this year:

SBC Summit Rio

With the launch of SBC Summit Rio in 2022, it's clear that the traditionally conservative Brazilian market is beginning to open up to the iGaming industry. However, as a relatively new market, Brazil remains more unstable compared to other mature markets. If you're considering entering this fresh market, FA CHAI recommends consulting local regulatory authorities at the SBC Summit Rio exhibition. This will provide you with crucial insights into upcoming regulatory changes and help you avoid unnecessary risks.

Additionally, the exhibition offers an excellent opportunity to connect with local game providers and technology service providers, enabling you to form strategic alliances and strengthen your local presence.

SBC Summit Americas

While SBC Summit Rio focuses on the South American market, SBC Summit Americas caters to audiences from North America, South America, and Middle America, offering a diverse and open-minded social platform. According to data collected by FA CHAI, attendees primarily consist of industry experts from across the Americas. These professionals lead speeches and round-table conferences, sharing their successful experiences in integrating iGaming into their industries and providing insights into future market trends.

Additionally, this is a great opportunity to connect with a wide range of American iGaming service providers and operators. If you're looking to break into the American market and expand your network in this country, this exhibition is one you simply can't afford to miss!

SBC Summit

SBC Summit, simply the flagship event of SBC, targets the global audience and makes it an international social platform. The core topic of the SBC Summit exhibition revolves around online gambling industry, iGaming industry, and innovation. Since the content is toward the global audience, it’s tailored for the enterprises aiming for globalization.

Another standout feature of the SBC Summit is that it ranks at the top among the three exhibitions, providing exhibitors with ample space to showcase their products and technologies, thus fostering valuable technical exchanges. Additionally, the event includes specialized awards to recognize outstanding entrepreneurs and enterprises, encouraging them to share their success stories and inspire their peers.

SiGMA Africa

Location: Cape Town, South Africa

Date: March 10th - 12nd

Organizer: SiGMA Group

SiGMA Americas

Location: Manila, Philippines

Date: April 7th - 10th

Organizer: SiGMA Group

SiGMA Asia

Location: Manila, Philippines

Date: June 1st - 4th

Organizer: SiGMA Group

Background story:

The founder of SiGMA (Summit of iGaming in Malta), Eman Pulis, is deeply passionate about the gambling industry. In 2014, he recognized that digitalization and Virtual Reality would shape the future as the gambling industry transitioned to iGaming. However, at that time, iGaming professionals struggled to connect and exchange practical experiences, hindering innovation and progress.

To address this challenge and foster technological advancement, Eman Pulis established the SiGMA Group. The goal was to support iGaming professionals in overcoming these obstacles and help exceptional entrepreneurs' products gain wider recognition. Beyond being a social platform that facilitates communication, SiGMA also offers attendees valuable educational sessions and resources, empowering them to reach their full potential.

Strength Analysis:

While SBC focuses primarily on Sports Betting content, SiGMA invites all entrepreneurs to share insights across the entire iGaming spectrum, including Online Casino, E-sports, emerging Blockchain Technology, and more. Looking at its origins, SiGMA began as a group with a vision to offer more than just traditional exhibitions and meetings. Unlike typical expos, SiGMA enriches the experience with social activities such as parties, banquets, and group discussions, fostering deeper connections and collaboration.

For a detailed analysis of the 2025 SiGMA regional exhibition, please refer to the following explanation provided by FA CHAI:

SiGMA Regional Exhibition Analysis

SiGMA Africa

The African market was initially resistant to the gambling industry; however, since 2021, the government has begun easing its restrictions. While the regulations remain relatively strict compared to other regions, the market still holds significant potential as an emerging market. In particular, the esports sector has shown impressive growth, as observed in FA CHAI’s data. Attendees can not only stay up-to-date on the latest regulatory changes but also access critical information to develop a tailored marketing strategy for entering the mobile gambling market in the region.

SiGMA Americas

In recent years, the American market has become a hub for all types of iGaming industries, benefiting casinos and game developers - essentially a "Shangri-La" for iGaming entrepreneurs. However, the Americas are made up of numerous states, each with its own set of regulations governing the gambling industry, including operational licenses and winning probabilities. In addition, these regulations can often conflict between states. To deal with this complex issue, SiGMA Group launched its first exhibition in 2022 as a social platform for gambling entrepreneurs from North America, South America, and Middle America.

Furthermore, FA CHAI has observed significant growth potential in the South American market as we monitor emerging trends. We recommend that all iGaming entrepreneurs attend the SiGMA exhibition to gain insights into local regulatory changes and key market trends before entering the American market.

SiGMA Asia

As the melting pot of Asian culture, the Asian market remains a crucial target for every gambling entrepreneur. However, beyond navigating cultural barriers, you must also contend with complex regulations. While entering the Philippine market might be relatively smoother, the situation is more challenging in countries like Pakistan, where the gambling industry faces legal battles and regulatory hurdles. The market climate in Asia can shift rapidly, requiring entrepreneurs to stay agile and well-informed to succeed in this ever-evolving landscape.

Recognizing the challenges iGaming entrepreneurs face, SiGMA Group launched the SiGMA Asia exhibition in 2021. This event serves as a platform for fostering meaningful discussions among attendees while offering valuable insights into market trends across the Asian region.

More importantly, SiGMA Asia provides attendees with tutorials designed to enhance user experience. Through diverse data analysis and customer feedback, iGaming entrepreneurs can develop a clear blueprint for entering the Asian market. By focusing on improving specific services, functionality, and technological innovations, you can better appeal to local users and cater to the region's unique demands.

Overall, if you're looking for networking opportunities or a comprehensive overview of a specific market, FA CHAI highly recommends prioritizing the SiGMA exhibition. In consideration of the ever-fluctuating market trends, it's crucial to seek advice from industry experts and exchange insights with peers at the exhibition. This will help you navigate the complexities and achieve a more prosperous iGaming future.

G2E Asia

Location: Macau, China

Date: May 7th -9th

Organizer: American Gaming Association and Reed Exhibitions

Background story:

G2E was founded by two key entities - the American Gaming Association and Reed Exhibitions. Recognizing the growing demand for entertainment driven by Asian gambling trends, they decided to host the first exhibition. Macau, one of the world’s leading gambling centers, was chosen as the venue. Initially, the focus was primarily on gambling products and technologies. However, as the market evolved, particularly with the changing landscapes of China and Macau, G2E expanded its scope to include a broader range of topics, such as casino equipment, gaming technologies, amusement facilities, hotel management, and regulations.

Strength Analysis:

From the above overview of various exhibitions, it’s clear that some of them feature seminars or meetings focused on the Asian market. However, G2E Asia stands out as the expo that emphasizes the Asian market and its local users. Every year, the seminars and forums primarily focus on the unique features of the Asian gambling market, including the distinct cultures and demands from regions like China, Southeast Asia, and more.

Additionally, FA CHAI has observed that G2E has increasingly incorporated hotel management services, reflecting the growing trend in Asian accommodation. If you're looking to enter the Asian market, particularly in regions with strict regulations, FA CHAI recommends attending G2E Asia. It’s an excellent opportunity to connect with local iGaming developers and operators and achieve your localization goals.

This year, FA CHAI is showcasing a range of self-developed games with innovative mechanisms at the SBC Summit Rio exhibition. With cutting-edge aesthetics and technology, we’ve successfully built strong connections with local players and global iGaming entrepreneurs. In 2025, we will continue to explore the iGaming market and launch more distinguished games, bringing FA CHAI into the spotlight of gamers worldwide.

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